The Next Generation of Designers
  • BLOG
  • SUPPORTERS
  • EXPERIENCE
  • CONTACT

Russian Student Designs With Beautiful Simplicity

3/10/2016

0 Comments

 
Picture
Design student Marina Volodina who attends Stroganov Moscow State University of Arts and Industry has designed a beautifully simple concept for LED lightbulbs. Her concept can be found on the website called Packaging of the World. You can see more of her work by clicking here.

Marina explains her concept "The range consists of E14 and E27 screw bases and 5 bulb shapes which are clearly visible through the transparent packaging that helps immediately understand what type of a LED bulb you need. The packages are coded with 3 colours depending on color temperature in Kelvin: white packaging colour is for natural light, yellow colour is for warm light and the blue one is for cold light. Also the typography on the front side of the packaging supports the idea of transparancy and includes the short main information about the LED bulbs: a LED type, color temperature, a screw base and watts. On the reverse side all the technical characteristics are written in detail."

 John Miziolek, from Reset Branding says "This concept is a wonderful use of materials that really adds some visual interest to a commoditized category. It simplifies consumer choice and provides clarity for sku differentiation."

John is also the host of Design Masters Canada, an iTunes featured podcast that focuses on the best design and branding talent across North America.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author

    John Miziolek from Reset Branding manages this blog.

    Archives

    February 2020
    February 2018
    October 2017
    February 2017
    October 2016
    June 2016
    April 2016
    March 2016
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    December 2014
    November 2014
    October 2014
    September 2014

    Categories

    All
    Branding
    Design
    Package Design

    RSS Feed

Picture


This site and the NGD initiative has been organized and developed by Reset Branding Inc. ©2020