This is a brilliant example of cross promotion and utilizing technology to build consumer experience. Tostitos teamed up with Uber and with the help of their agency, Goodby Silverstein & Partners, created an interactive chip bag that will actually tell you whether or not you're too drunk to drive. If you are, you can scan the UPC code of the bag into your Uber app and get $10 off your ride. The goal is to get 25,000 cars off the road during the Superbowl and ensure everyone gets home safe. A truly great example of technology, branding and cause marketing.
Check out the post on The Dieline here.
*We do not own the copyright to the image, we are only sharing it.
Check out the post on The Dieline here.
*We do not own the copyright to the image, we are only sharing it.
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