Recently, John Miziolek, Co-Founder of Reset Branding was interviewed by National Post writer Hollie Shaw about Tim Horton's brand issues. You can find the full article here. Basically, Tim Horton's has been attacked in the media and by employee's and franchisees over pay, benefits and operation costs. In the opinion of brand expert John Miziolek, the situation has not been handled well by the iconic Canadian brand and is risking a delicate attachment Canadian's have with Tim Horton's. Read more here.
John Miziolek from Reset Branding manages this blog.