Visualization Can Bridge the Gap in Design Acumen

I have been a designer for more than 20 years and in that time I have had the pleasure of working with several different types of clients. One of the most interesting types, from my perspective, is the client that cannot visualize ideas. Often, my team and I sit in meetings where we discuss ideas, even scratching out rough drawings on any piece of available paper....or a handy napkin. The client sits and waits for this collaboration to subside and then simply states "I can't see it". This post is about "Visualization", a term being used in the design industry right now to describe the rapid development of visual ideas that look so real, not even the client can tell the difference. Check out a great article from The Dieline here.

Whatever it takes to help the team and your clients visualize the solution you're proposing is well worth the time, money and effort spent.

(image is from the story posted on The Dieline, we do not claim any ownership rights)