Week #4-Design Stages 4 & 5-October 16, 2014

Hello everyone, below is a video for week #4 of the Design Competition. This week the students are focusing on Design Strategy and Visual Positioning.  We revisit the brief, and flush out Brand Essence and Personality. The students  also develop Mood Boards that communicate tone and style for typography, imagery and graphics. This is the halfway mark of the process and the beginning of the visual development.